Before setting up, make sure you understand how to use Product Labels/Badges basically. For more information, please read the link below:
How to use the FREE Plan? - BSS Commerce Wiki
To make label/badge able to redirect who clicks, you should go to CONFIGURATIONS when creating/editing a label/badge.
![](https://wiki.bsscommerce.com/wp-content/uploads/2022/09/image-8-1024x704.png)
After that, click Enable on Label Hover Text section. There will be 2 options like the image below.
![](https://wiki.bsscommerce.com/wp-content/uploads/2022/09/image-11-1024x533.png)
Enter the link you want customers to be redirected to in the textbox of Redirect Link when clicking on Label.
Finally, click Save to update your changes.
![](https://wiki.bsscommerce.com/wp-content/uploads/2022/09/image-10-1024x655.png)